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Young opinion leaders wanted

Local | Sophie Hui Jul 14, 2017
Believe it or not, your child could be the next key opinion leader, or KOL. That's the belief of gaming company Sony Interactive Entertainment Hong Kong which plans to audition children born after the year 2005 for its upcoming "kids opinion leader" animation-comic-game Hong Kong 2017.

The winner will host an internet live- stream gaming show as well as visit Legoland in Japan.

A survey by parenting website Goodpama and the gaming company found that many post-2000 children have a new aspiration - to become a KOL on the internet.

The poll interviewed 310 children aged from six to 12 from July 1 to 5 and about 40 percent of them wanted to become KOLs. Among these, 58 percent wanted more people to know about them, 40 percent said they wanted to be influential, 34 percent wanted to show their talent and 30 percent said they wanted to have fans and make more friends.

Riding on the trend, PlayStation will hold a "My dream: KOL" contest to select those who could become opinion leaders. Children aged from six to 12 can e-mail a video no longer than three minutes to the company or attend an interview at its booth in the Kids' Toy Fair during the animation-comic-game Hong Kong event on July 29 and 30.

The best 20 candidates will attend a camp to receive training for their communication and interpersonal skills and to become more adaptable.

Goodpama's Gin Lee said children are creative and want to express themselves by being a KOL.

She said that while many children are shy to express themselves in front of people, they are not shy in front of a camera and they can express their views naturally.



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